Category
Food & Drink
Medium
Film / TV / Video
Agency
TBWA
Brand
John Smith's
Place
London
Talent
Peter Kay
Throwback to the classic John Smith’s ad featuring the hilarious Peter Kay from 2002! In these iconic commercials by TBWA\London, Kay embodied the brand's “no nonsense” beer drinker, launching unforgettable catchphrases like “top bombing,” "'ave it," and "two lamb bhunas."
Interestingly, the following year, Fina changed its rules to permit feet-first jumps, leading to a British diver boycott that many considered demeaning to the sport. Ironically, this controversy ended up giving John Smith’s fantastic publicity!
Agency: tbwa.com
