Ogilvy
Maison Perrier
Paris & UK
Maison Perrier Chic and Ogilvy Paris and UK have launched "Sober Chic," a campaign that celebrates mindful and sophisticated alcohol-free living. The campaign, which debuted during Dry January, aims to promote a stylish, year-round lifestyle that values flavor and experience.
The "Sober Chic" campaign includes out-of-home advertising, social media films, and influencer partnerships and will initially launch in France before expanding to over 30 international markets.
The campaign uses visuals shot by Arnaud Pyvka that capture French elegance and glamour, depicting professionals such as pilots and surgeons enjoying Maison Perrier Chic mocktails.
Maison Perrier Chic mocktails, developed with expert bartenders, contain concentrated juices, botanicals, and natural flavors.
These low-calorie options include flavors such as Citrus Fiz, Rosélini, and Lemonjito
Agency: www.ogilvy.com
