Category
Food & Drink
Medium
Film / TV / VideoSocial-Media
Agency
Merlicek & Partner
Brand
Mautner Markhof
Place
Austria
Year
2025
Mautner Markhof launches a new TV and social media campaign in the first half of 2025 under the slogan "Mautner - Taugt ma!" (Roughly translates to "Mautner - Totally works!"). The campaign presents the house classics - mustard, vinegar, and syrup - with a humorous approach that highlights the quality and taste of the products.The company, which has been shaping Austrian culinary culture since 1841, is using a playful and authentic marketing approach.
Agency: merlicek-partner.at
