Category
Food & Drink
Medium
Film / TV / VideoInfluencer
Brand
Cheetos
Place
USA
Year
2025
Talent
Murray Jamal
Media Agency
Ketchum, OMD USA, VaynerMedia
Sound
Production
Dummy
Brand Strategy
Brand Transformation
Type Design
Cheetos taps into a fun, authentic moment with “The Other Hand” campaign-celebrating how fans use their non-dominant hand to avoid the iconic orange powder on their fingers. This playful insight sparks viral moments and hilarious situations, capturing the true spirit of Cheetos lovers everywhere.
Agency: Goodby Silverstein & Partners
