Agency
Ogilvy Group
Brand
Deutsche Bahn
Category
Seasons & Travel
Creative Director
Peter Roemmelt, Simon Oppmann
Place
Germany
Deutsche Bahn's innovative "No Need to Fly" campaign by Ogilvy Germany brilliantly tackled a key travel challenge: convincing Germans to explore domestic destinations.
The campaign targeted the fact that 72% of Germans typically travel abroad for holidays. Using a clever strategy, they:
- Used lookalike algorithms to find German locations resembling famous international destinations
- Created targeted social media ads comparing foreign travel costs with affordable train journeys
- Highlighted German destinations that mirror iconic global locations
The campaign ingeniously used technology to personalize travel comparisons, showing travelers they could have stunning experiences without expensive international flights.
Agency: Ogilvy Group Germany
Youtube: https://lnkd.in/djYZjX8r
